CRM

VIDEO: “Building Donor Trust” Webinar Now Available Online

Building Donor Trust Webinar

Donor cultivation in 2021 is more challenging than ever. Fundraisers must find new ways to make their messages stand out, and demonstrate that during the pandemic, your nonprofit is finding new ways to deliver effective programs that support your mission. All donors want to be confident that their money will be spent wisely, and with …

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Don’t Forget the Thank-You Call: 6 Data-Backed Ways to Increase Donor Loyalty and Gift Size

At Cygnus Applied Research, we’re committed to translating donors’ changing needs and sensibilities into practical strategies that raise more money. One thing we’ve learned is that regardless of how the gift was acquired (via a direct mail ask, an online appeal, etc.), personal thank you calls are exceptionally effective at fostering loyalty and continued giving. …

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