Don’t Forget the Thank-You Call: 6 Data-Backed Ways to Increase Donor Loyalty and Gift Size

At Cygnus Applied Research, we’re committed to translating donors’ changing needs and sensibilities into practical strategies that raise more money. One thing we’ve learned is that regardless of how the gift was acquired (via a direct mail ask, an online appeal, etc.), personal thank you calls are exceptionally effective at fostering loyalty and continued giving. …

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