Nonprofit aquariums face a unique set of financial and operational challenges. Unlike for-profits, whose primary goal is to generate profit, aquariums’ overarching missions typically revolve around education, conservation, and preservation. Aquariums rely on a diverse network of revenue streams to … Continued
Spring programs have already begun, and summer camps are right around the corner. Our Sales Station app for iPhones and iPads offers a wide array of features that simplify and streamline camp administration at program sites. If you missed the … Continued
Thanks to everyone who attended the webinar! We hope you’re excited about the new features and we appreciate your questions and your feedback. If you missed the webinar, or you want to review the material, you can watch the video here. You’ll … Continued
If you missed the webinar about Doubleknot’s discounts features or you want to review the material, the video is available here. Answers to questions asked during the webinar are available on that page as a downloadable PDF. If you have suggestions … Continued
Doubleknot provides two different ways to present registration forms that are assigned to specific registrant types or to all registrants: As standalone forms: These forms are displayed on their own pages during the registration process. This option is best suited … Continued
When you think about visitor engagement, it’s easy to focus on exhibits, activities, education and fundraising. However, the first interaction that most visitors have with your aquarium is usually through ticket sales. Whether visitors purchase tickets through your website or … Continued
Most zoos are focused on continuously improving the in-park visitor experience with new and updated exhibits, innovative interpretation aids, improved pedestrian flow, more amenities and concessions, and additional activities like guided tours, animal experiences, rides, and other attractions. However, the … Continued
Do your membership benefits maximize sales and renewals or are they ready for an overhaul? As government support declines, nonprofit cultural organizations are placing more emphasis on earned and contributed revenue to bridge the gap. Membership sales are typically a … Continued
While reading a recent job posting for a visitor services associate at a local museum, I was struck by the wide variety of job tasks expected of an entry-level team member: Operate the front desk Provide positive customer service experiences … Continued
Data “silos” occur when different departments use different systems to collect and store information like memberships, registrations, visits and donations. Because departments at cultural organizations often adopt new technologies that meet only their own needs, data silos are a common … Continued