Five Steps Toward a Data-Based Membership Benefits Strategy

Do your membership benefits maximize sales and renewals or are they ready for an overhaul? As government support declines, nonprofit cultural organizations are placing more emphasis on earned and contributed revenue to bridge the gap. Membership sales are typically a … Continued

Cultivate Meaningful Relationships with Personalization

While reading a recent job posting for a visitor services associate at a local museum, I was struck by the wide variety of job tasks expected of an entry-level team member: Operate the front desk Provide positive customer service experiences … Continued