Donor cultivation in 2021 is more challenging than ever. Fundraisers must find new ways to make their messages stand out, and demonstrate that during the pandemic, your nonprofit is finding new ways to deliver effective programs that support your mission. All donors want to be confident that their money will be spent wisely, and with charity fraud on the rise, prospects who aren’t familiar with your work must be assured that your organization is a legitimate nonprofit.
- Ways to position trust indicators on all of your messaging (not just digital!) to drive more conversions and greater donations
- Personalization and CRM best practices that make donors feel recognized, valued and assured that their donation is making a difference
- How the fundraising compliance and disclosure regulations that are required in 41 states can be used to foster confidence
If you’d like more information about CRM best practices and processes for building donor trust, let us know at firstname.lastname@example.org.
Elissa Miller, M.Ed. is Communications Director for Doubleknot and ClearView CRM. As the former development director for a regional nonprofit, she’s passionate about helping nonprofits and youth-serving organizations effectively harness new technologies to streamline operations and support their missions.