When supporters decide to donate online, every additional step in the process presents an opportunity to abandon the donation. For transactions in which a donation is the only item, Doubleknot can “skip” the shopping cart so the donor goes directly to the payment page. This eliminates one step in the process, increasing the likelihood that the donation will be completed.
The Skip Shopping Cart setting can be enabled or disabled when you create or edit a Donation item in Event Management.
Configuring a donation to skip the shopping cart
When Skip Shopping Cart is enabled for a donation, transactions that contain only this donation will go directly to the payment page when the donor clicks Continue. If the transaction contains any other items, the shopping cart will be displayed as usual.
Contact us at Support@doubleknot.com if you have any questions.
Elissa Miller, M.Ed. is Communications Director for Doubleknot and ClearView CRM. As the former development director for a regional nonprofit, she’s passionate about helping nonprofits and youth-serving organizations effectively harness new technologies to streamline operations and support their missions.