Awareness, Access, and Accountability: How Ticketing Software Can Support Museum Outreach

Learn how the right ticketing software can enhance your museum's outreach.

Many museums seeking to increase attendance by underserved communities begin with free and pay-what-you-want admission policies and programs. While these programs are easy to implement and easy to explain to funders and donors, multiple studies show that free- and reduced-cost admission programs alone do not successfully attract lower-income visitors.  For example, research by IMPACTS indicates …

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