Because memberships deliver crucial financial and mission support, recruiting, rewarding and retaining members should be a primary and collaborative goal across all visitor-serving departments at museums and similar cultural attractions.
Forward-thinking museums are developing data-based strategies that empower staff to fine-tune membership price, benefits and positioning to build thriving membership programs. This white paper discusses:
- Why data-based strategies are important for growing membership programs
- The most important types of data for identifying trends and opportunities, with suggestions for gathering both quantitative and qualitative data
- A framework for evaluating results
Elissa Miller, M.Ed. is Doubleknot’s Communications Director. As the former development director for a regional nonprofit, she’s passionate about helping nonprofits and youth-serving organizations effectively harness new technologies to streamline operations and support their missions.