WHITE PAPER: Designing a Data-Based Member Benefits Strategy

Because memberships deliver crucial financial and mission support, recruiting, rewarding and retaining members should be a primary and collaborative goal across all visitor-serving departments at museums and similar cultural attractions.

Forward-thinking museums are developing data-based strategies that empower staff to fine-tune membership price, benefits and positioning to build thriving membership programs. This white paper discusses:

  • Why data-based strategies are important for growing membership programs
  • The most important types of data for identifying trends and opportunities, with suggestions for gathering both quantitative and qualitative data
  • A framework for evaluating results

Read the paper to learn more!

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