Month: November 2018

Five Steps Toward a Data-Based Membership Benefits Strategy

Do your membership benefits maximize sales and renewals or are they ready for an overhaul? As government support declines, nonprofit cultural organizations are placing more emphasis on earned and contributed revenue to bridge the gap. Membership sales are typically a large portion of that revenue. As your organization works to boost sales and increase renewals, …

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Cultivate Meaningful Relationships with Personalization

Cultivate Meaningful Constituent Relationships with Personalization

While reading a recent job posting for a visitor services associate at a local museum, I was struck by the wide variety of job tasks expected of an entry-level team member: Operate the front desk Provide positive customer service experiences to both guests and facility rentals Provide general information about four different properties Offer concierge-like …

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Five Ways that Data Silos Hurt Your Organization

5 Ways Data Silos Hurt Nonprofit Organizations

Data “silos” occur when different departments use different systems to collect and store information like memberships, registrations, visits and donations. Because departments at cultural organizations often adopt new technologies that meet only their own needs, data silos are a common legacy. Unfortunately, they’re a legacy that impacts your bottom line—and your ability to support your …

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