Although you might not automatically associate gift cards with nonprofits, gift card programs can open new avenues to generate income, retain the loyalty of current supporters and recruit new people (even hard-to-reach millennials) to your programs and mission.
Americans love gift cards: sales are growing 5-6 percent annually and are projected to reach $160 billion by 2018. They’re easy for gift-givers to purchase and easy for recipients to spend on something they want. And, gift cards can help your organization generate even more revenue than the initial purchase—more than 70 percent of gift card recipients spend more than the face value of their card!
Doubleknot’s TenderCard gift cards can be customized for your brand and messaging, and can be issued in any amount.
Doubleknot clients who offer TenderCard™ gift cards provide their supporters with the most flexible gift-giving option. Recipients can apply the gift card balance to any online purchase on your web site and any in-person purchase at Sales Station. And, TenderCard’s customization options deliver your branding and messaging directly to the public, including recipients who aren’t already supporters.
Here are just a few ways that our innovative nonprofit clients are using gift cards to recruit, retain and reward constituents:
- Participation and achievement awards for fundraisers
- Simplifying purchases at camp stores
- Promotional gifts and rewards
- Volunteer and staff recognition
It’s easy to start offering gift cards through Doubleknot! For more information and to get started, email us at Doubleknot@doubleknot.com or call Lanola Puta at (408) 971-9120 x214.