Since its creation in 2012, Giving Tuesday—an international national day of giving created to counter the consumerism of the holiday season—has grown both in popularity and in the amount of funds raised. This year, Giving Tuesday is on Tuesday, December 1, 2015.
If your organization is participating, now is the time to make sure that your online donation pages are optimized for the best donor experience on Giving Tuesday.
The easiest way to set up a Giving Tuesday page in Doubleknot is to create a Dues item in Event Management, and place a prominent link to the donation form on your home page. General guidelines for promoting Giving Tuesday include the following:
- Promote your Giving Tuesday campaign in constituent communications and social media.
- Display a prominent link on your home page for your Giving Tuesday donation campaign. If your organization uses Site Brander, use the DK Links feature to add the link to the Giving Tuesday donation page.
- On the donation page, explain what the funds will be used for and how the donor’s contribution will make an impact.