Historic Museum Quadruples Donations After Leaving Altru for Doubleknot

A registered National Historic Landmark located in Ely, Nevada, the Nevada Northern Railway Museum (NNRY) maintains the original railway locomotives, rolling stock, track, passenger station and buildings that served the historic copper mining region of Central Nevada for over a century. As the best-preserved example of a standard-gauge short-line in North America, NNRY has received multiple tourism awards and has been featured in seven episodes of The History Channel show American Restorations.

After using Altru for six years, NNRY sought an integrated solution that better met their needs for ticketing, reservations, memberships, donations and merchandise sales, including reservations and discounts for multi-night lodging.

Since implementing Doubleknot, NNRY reports:

  • A 400 percent increase in online donations with a donation request integrated into the checkout process
  • A 33 percent increase in reservations
  • An overall upward trend in revenues booked online compared to call-in sales

Read the complete case study here!

Leave a Reply